Participating & Linking Strategy, The Sun Newspaper

Participating & Linking Strategy featuring The Sun Newspaper

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The Sun
The Sun is a national newspaper which operates online as well as sells products.  The Sun offers user memberships to keep up with other companies which also operate online. 

The Sun’s website is fairly easy to use with new or big stories on their landing page.  The website also shows offers on the landing page which are easy to see and understand.

One method of audience engagement for the sun is posting often.  This keeps users interested in what’s going on with the company and encourages users to check in on the profile to see what new and what’s recently been update.  

Also allows users to go onto their social media page and catch up on what they have missed.

A second method of audience engagement for the sun is replying to user’s comments.  Companies should professionally reply to user’s comments to engage with customers and make customers feel valued.

A third method of audience engagement for the sun is asking customers to sign their petitions which the sun believes to be important.  Currently the sun is posting “Give me Shelter” which focuses on getting the government to protect women in violent relationships.

One method of linking and participation for the sun is linking their stories to their website.  This is to encourage users to go to the sun website and build traffic.  Within their website is many other options, stories, offers etc.

A second method of linking and participation for the sun is linking up with other companies to give offers, freebies and

A third method of linking and participation for the sun is linking to YouTube with many videos.  Videos are great for those who don’t like to read or who cannot read.