Participating & Linking Strategy with Police Scotland

Participating & Linking Strategy featuring Police Scotland

Can Police Scotland Market?

Easy Study Guides

Police Scotland’s website is very user friendly.  The main news is on the landing page with easy to understand menus.  

The website allows users to input a location or postcode to see news in their area which would interest the user more than news from the other side of Scotland.  

Police Scotland also offers links for changing the language of increasing the font size to ensure the website is available to as many people as possible.  There are links to facebook, twitter, pintrest, reddit, tumbler, google, linkedin, blogger and more.

One method of audience engagement for police Scotland is puzzles.  Police Scotland post puzzled to keep users interested and encourage them to come back to the page.

A second method of audience engagement for police Scotland is posting of events which are going to be attended by many people such as football and rugby games.  

With over 52000 seats in Hampden this information can be beneficial to social network users when they just happen to come across the post rather than having to go out their way to go on the police Scotland website to find out information about events.

A third method of audience engagement for police Scotland is events.  The police have posted Facebook events for Q&A sessions happening on Facebook and invited their likers to join the event.  This helps to spread the word of the event.

One method of linking and participation for police Scotland is directly posting links to other websites.  Police Scotland works closely with other organizations and occasionally posts links to their Facebook or websites.  

Websites such as traffic Scotland and travelinescotland are often mentioned.
A second method of linking and participation for police Scotland is allowing internet users to post pictures of events where police have been involved i.e. charity matches or RTC’s.

A third method of linking and participation for police Scotland is using hashtags (#) is almost every twitter post to get hashtags trending to increase the audience of each post